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Read e-book CIM Handbook of Strategic Marketing (Chartered Institute of Marketing)

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Having spent several years lecturing on the evening classes for the diploma and post graduate diploma I can tell you that the course is challenging — but it does provide a fantastic foundation of marketing knowledge that you will use throughout your marketing career. You should be aware that in addition to the marketing stream, there are CIM exams at certificate, advanced certificate and diploma level for those who specialise in sales and account management. Regardless of how you study there are evening class, intensive weekend and distance learning programmes you must register as a student and to sit the exams.

Many people attend night school two evenings a week doing four papers a year two between January and June and two between September and December but you can do one night a week and take a little longer. CIM also offers a programme of intensive residential weekends to get you through the programme super fast — but this is an expensive route. We achieved exam results exceeding the national averages.

Strategic Marketing MSc

My students — many of whom remain in contact — told me that they had lots of fun too! More recently, I taught for the Cambridge College of Marketing — either at weekends at Guildford University or in the evenings in Canary Wharf on the Professional Services diploma course.

If you have a particular problem or question relating to CIM courses, then drop me an email and I will try to send you some of the relevant notes I used when lecturing. In recognition of the importance of the digital revolution, CIM recently introduced some digital marketing courses:. It is also a little quicker and easier to obtain an overview of the main elements of marketing.


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There are many other qualifications for those involved in particular areas of marketing. For those who already have their professional marketing qualifications, they often wonder what they should do in terms of further education. This provides a much broader base of management knowledge.

Become professionally accredited today with the Chartered Institute of Marketing!

Like any distance learning programme though, you will need to be self disciplined. MBAs come with very different content — some focus on marketing issues whereas others are more broad based. It depends whether you want to gain greater marketing depth or broader management. MBAs can be expensive and they will certainly take a lot of your time so I recommend that you contact the Association of MBAs to ensure that your chosen MBA is approved and well regarded. Others have recommended www. An alternative route is to do a Masters in Marketing.

The Chartered Institute of Marketing

I have little knowledge in this area although I know that Cranfield is well regarded, as is Kingston upon Thames University. Some of my less conventional methods of teaching CIM courses. Business courses For those who already have their professional marketing qualifications, they often wonder what they should do in terms of further education. It depends whether you want to gain greater marketing depth or broader management MBAs can be expensive and they will certainly take a lot of your time so I recommend that you contact the Association of MBAs to ensure that your chosen MBA is approved and well regarded.

Related Posts How do I get into professional services marketing? Will business development and marketing converge or compete?

Why is marketing planning so difficult in a professional service firm? Our Employability Team offer a wide range of support from one-to-one appointments with our specially trained consultants, to arranging recruitment fairs and skill building workshops. It's a great way to put your learning into practice and gain valuable real-world experience to boost your career.

We are continually investing in our facilities, and transforming our learning and teaching environment to create an inspiring and innovative atmosphere.

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Whilst maintaining its historic beauty, the Grade II listed building was transformed into an ultra-modern complex. You will need an undergraduate degree equivalent to a UK undergraduate honours degree 2. We accept qualifications from schools, colleges and universities all over the world for entry onto our postgraduate degrees. If English is not your first language you need to show us that your language skills are strong enough for intensive academic study.

The course fees for entry have not been set yet but below are September entry fees as a guide:. The course fee for the second year may be subject to annual review.

Strategic Marketing MSc

Join for free. Student sign in. What you'll study At NBS you can create a personalised learning experience, giving you a unique Masters degree that equips you with the skills you'll need, for the career you want. Modules Semester One Principles of Marketing 20 credits The Customer Experience 20 credits Strategic Marketing and the Global Environment 20 credits Semester Two Marketing Management 20 credits Driving Marketing Innovation 20 credits Contemporary Perspectives in Customer Engagement 20 credits Semester Three In your final semester, you'll take on an experiential project, giving you a fantastic opportunity to use the theories and knowledge you've gained to produce a challenging and meaningful piece of work.

Projects include: Consultancy Experience Project 40 credits Internship Experience Project 40 credits Business Research Project 40 credits Global Experience Project 40 credits Ongoing Learning Throughout the year you will also study the following modules which will help you understand how to manage your own continuous personal and professional development PPD. Academic Mentors Every postgraduate student will be allocated an Academic Mentor at the beginning of the academic year and you will meet with them regularly throughout the year.

Assessments A range of assessment methods are used across the course, the choice of which reflects the needs and demands of the different types of module.

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In-sessional English language support In-sessional English language classes are offered to international students at no extra cost. Personalisation We know our postgraduate students are a diverse group, with different levels of academic knowledge in their chosen area of study, different cultural and educational backgrounds, and varying levels of personal and professional skills and competencies. Services they provide include: Finding placements, internships and part-time work Helping you to pursue self-employment Advice on taking gap years and timeout Information and help on getting into volunteering Providing advice on further study.

Facilities We are continually investing in our facilities, and transforming our learning and teaching environment to create an inspiring and innovative atmosphere. Fantastic facilities You can take advantage of the Link Lounge, a space dedicated to Business School students, located on level zero of the Newton building. Explore your career prospects with the help of the University's Employability Team. You will benefit from spacious teaching rooms and lecture theatres. We provide students with a variety of social spaces. You can take advantage of our hour IT facilities.

Our Student Services Centre will also be on-hand should you need support. Entry requirements UK You will need an undergraduate degree equivalent to a UK undergraduate honours degree 2. All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career. One academic reference is required. One academic reference. English language entry requirements If English is not your first language you need to show us that your language skills are strong enough for intensive academic study.

For 1-year Masters you'll need a 6. For 2-year Masters you'll need a 6. How to apply Ready to join us? Follow these simple steps: Register as a new applicant and create an account using our Applicant Portal - don't worry you won't need to complete your application at once, you can come back to it to keep your details safe. Fill out and submit your application - make sure to check all the information such as entry requirements before submitting. Track the progress of your application — you can do this by logging into the Application Portal. However, this can take longer and you should allow at least three weeks for a decision.

After eight weeks it will be automatically withdrawn. Meet the conditions of your offer if you have any - Upload all the documents required to meet the conditions of your offer using the My Documents section of the Applicant Portal.


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  • Program taught in: English. This course is Campus based. Request Info. By locations. By date. United Kingdom - Nottingham , England. Start Date. End Date. Application deadline. General Information Can you send me more information about this program? Program Dates When is the application deadline for this program? What is the start date for this program? What is the end date for this program? Can I pay for this program in installments?

    What is the duration of this program? Is this program offered part-time or full-time?